MentoringFromTheInside

Raw Edge Collective

Mentoring
from the
inside.

Honest, direct guidance from a working Design Director - for the next generation breaking into fashion.

Start Free Intro About
Shaun Somerville

“I've built the one thing I wish I had when I was starting out.”

Shaun Somerville, Founder of Raw Edge

If This Is You

You already
know who you are.

01

You've got the passion. No clue how to break in.

02

You didn't take the “right” route. Or any at all.

03

You want honest guidance. Not a recycled success story.

If any of this is you - you're exactly who I built Raw Edge for.

About

From bedroom alterations
to Design Director.

I started making clothes in my bedroom, wanting to understand how the clothes were made in the fashion magazines. I didn't have a clue what the industry was all about and definitely did not know how to break in - all I knew is that I had a passion for it.

What followed was education, hard work, and a lot of failure. From entry-level graft to independent consultancy, to building and leading teams from the ground up. Today, as Design Director at one of my dream brands, I'm still in it. Still learning. Still hungry. Still raw.

I built Raw Edge because the talent is everywhere. What's missing is honest, direct guidance from someone actually inside the industry right now - not a recycled success story, but a living, practising professional who wants to bring more people through and be of service.

Junior Designer > Designer
Nigel Cabourn

First industry role. Where the real education began - craft, heritage, and learning what it means to build a design identity.

Design Consultant
Multiple Brands

Went independent five years in. Worked across a range of brands, building perspective, versatility, and a hard-won reputation.

Head of Design & Production
Nicholas Daley

Helped double the brand's revenue. Built and led a skilled, dependable team. Learned what leadership actually means beyond the brief.

Design Director
You Must Create (YMC)

Current role at a dream brand. 12 years in the making - and the learning hasn't stopped.

Collaborated With
Adidas Mulberry Carhartt Fred Perry Timex Converse A-List Celebrities
The Roadmap

The Roadmap.

Industry navigation - from starting out to stepping up

01
Education Routes
02
The Door
03
The Interview Has Already Begun
04
Seat At The Table
05
Habits That Compound
06
Take The Hit
07
Your People
08
Climb. Stay Raw.
09
Step Up
10
The Forever Apprentice
Testimonials
Carolina Trindade

“I started with Shaun as a design intern in 2021, since then he has taught me how to think like a leader and has helped me to navigate the industry.”

Carolina Trindade

Design Intern at Nicholas Daley to Menswear Designer at A Kind of Guise

Saskia Weir

“You will make mistakes starting out in fashion. Shaun helps you see why, fix it, and never make it again. No judgement. That's rare.”

Saskia Weir

Production Intern at Nicholas Daley to Planning Coordinator at Fred Perry

Intro Course
Free

Start here.
No catch.

Drop your email. I'll send you two free lessons and you'll hear from me directly.

01
Introduction
Watch
02
Lesson 1: Use failure as a motivator
Watch
Enquiries

Email your enquiries to