Mentoring from the inside

Raw Edge Collective

Mentoring
from the
Inside.

Honest, direct guidance from a working Design Director - for the next generation breaking into fashion.

Shaun Somerville

“I’ve built the one thing I wish I had when I was starting out.”

Shaun Somerville, Founder of Raw Edge

From bedroom alterations
to Design Director.

I started making clothes in my bedroom, wanting to understand how the clothes were made in the fashion magazines. I didn't have a clue what the industry was all about and definitely did not know how to break in - all I knew is that I had a passion for it.

What followed was education, hard work, and a lot of failure. From entry-level graft to independent consultancy, to building and leading teams from the ground up. Today, as Design Director at one of my dream brands, I'm still in it. Still learning. Still hungry. Still raw.

I built Raw Edge because the talent is everywhere. What's missing is honest, direct guidance from someone actually inside the industry right now - not a recycled success story, but a living, practising professional who wants to be of service.

Junior Designer
Nigel Cabourn

First industry role. Where the real education began - craft, heritage, and learning what it means to build a design identity.

Design Consultant
Multiple UK Brands

Went independent five years in. Worked across a range of UK brands, building perspective, versatility, and a hard-won reputation.

Head of Design & Production
Nicholas Daley

Helped double the brand's revenue. Built and led a skilled, dependable team. Learned what leadership actually means beyond the brief.

Design Director
You Must Create (YMC)

Current role at a dream brand. 12 years in the making - and the learning hasn't stopped.

Collaborated With
Adidas Mulberry Carhartt Fred Perry Timex

The Roadmap.

Industry navigation - from starting out to stepping up

01
Education Routes
02
The Door
03
The Interview Has Already Begun
04
Seat At The Table
05
Habits That Compound
06
Take The Hit
07
Your People
08
Climb. Stay Raw.
09
Step Up
10
The Forever Apprentice
Free

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Giveaway

The full course.
Free.

Email with subject line “Give Away”.

Winners announced 1 August 2026